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The concept of child bas the peculiarity oj bating many meanings together in its content Child is thought as the symbol of purity, beauty and even sinlessness. The words like cartfreeness, happiness, innocence and unconsciousness reminds childishness. Children are generally cute, kind, friendly, lively and cheerful creatures. Hut childishness is being taken may from its natural characteristics and it is being differentiated in our day. There are some factors in the constitution of this situation, in this research this factors nill be discussed and also the changed and consumed identity of childishness mil be stressed By acting from the results of a research prepared in England the consumption of childishness and its having a new identity will be discussed in global and local meanings in that way.